Every day, more consumers are using the internet in order to find the products and services they need. In fact, Google estimates nearly ninety-seven percent of consumers use an online search engine to evaluate a local business and make a decision about contacting or visiting them.
In this day and age, there are so many industries becoming overcrowded with “me too” companies who are trying to copy their way to success with branded content marketing as their only advertising strategy. However, a recent study conducted by Nielsen shows the effectiveness of public relations beats branded content marketing by eighty-eight percent.
Google has begun rolling out a series of algorithmic changes designed to more aggressively target hacked spam. These changes will affect roughly 5% of queries when fully rolled out.
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