Several different ad and promotion networks publish their cost-per-install numbers and have reported an upward trend in recent months. Chartboost, for example, showed an increase from $1.99 per install in March 2015 to $2.21 in June 2015.
If you’re sitting on the fence and unsure about giving it a try, I’m going to give you a swift kick in the right direction with these remarketing facts that will make you rethink your entire PPC marketing strategy. We’ve found that conversion rates actually increase the more users see an ad within remarketing campaigns.
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