You can’t build a profitable list unless your email messages reach your subscribers’ in-boxes. In order to avoid your email messages from ending up in your subscriber’s spam folder, you will need to know how spam filters work.
Some of your subscribers will report your email as spam even though they did subscribe to your list. This is one reason why you need to send messages to your list on a routine basis. If you only send emails sporadically, your subscribers will forget that they subscribed and may report your emails as spam.
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