If you are just starting out in internet marketing, you are probably confused as to what your ethical bribe should be about. Since your goal is to create an ethical bribe that will attract targeted subscribers, you will need to research what people in general are looking for in your niche.
In order to build a successful internet business, you need some way to store and access different lists for subscribers, potential customers, and those who have purchased your products. While you could set up several spread sheets with their names and email addresses, an autoresponder available through email marketing companies is a much better choice.
To be successful in any online business, you need to constantly measure, track, and split test everything you do in order to optimize your promotional efforts and improve your return on investment (ROI). This is especially true for your list building efforts since a large portion of your income will come from those on your lists.
An opt-in page is simply a landing page you send visitors to and then offer them something valuable for free, in exchange for their names and email addresses. Landing pages for list building are also known as squeeze pages.
An ‘ethical bribe’, also known as a ‘lead magnet’ is something you offer for free to your potential subscribers in exchange for their names and email addresses. This could be a report, an audio, video, e-course, mind map, checklist, cheat sheet, etc.
Internet marketers often make some of the following mistakes when setting up their autoresponder messages. Eliminate them from your campaign and your open rates as well as your ROI will improve.
Leave a Reply
You must be logged in to post a comment.