With businesses being more competitive nowadays, it seems like the target group of buyers or end users has shrunk. But in this advent of technology, email marketing has widened the closing perimeters of end users as the masses can be reached easily. It is a common fact that almost everybody has a computer or two, either at home or at the office.
Email marketing has been in existence for such a long time and it still works as great tool in improving businesses especially for small business owners. The fact that this method of marketing is affordable, immediate and effective makes it preferred by a majority of business people. This is because most business owners fail to come up with marketing strategies because they work on very tight budgets.
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