Keep track of how long each lead has been on your list, what actions they’ve taken, and how long it’s been since they took their last action. If you’re noticing they haven’t taken action in a long time, try to inspire them into action again – and do it automatically.
Email marketing may or may not get the attention, but there is no doubt that it is a terrific way to convert more prospects and generate leads for your business. Here are some best practices for email marketing that you can use for your business to generate more leads.
Email marketing is a cost-effective solution. It allows taking quick action, assessing results and improving performance over time, even with little resource investment. Taking full advantage of email marketing is possible if your email has content to encourage subscribers and looks good to take action, besides the email should actually get delivered to your subscribers.
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