Long, long ago in 2011, a Huffington Post trends and traffic editor was busy analyzing words and phrases that people were searching on the Internet. This editor would then write posts using that data in order to get them to appear in Google's top-ranked search results.

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want b …