Entrepreneurs, LinkedIn is a must-have tool For many small businesses, LinkedIn is equally, if not more, critical than Facebook. Check out this story on USATODAY.com: http://usat.ly/1Dc2XS6 Q: Steve, when it comes to social media, people like to talk a lot about Facebook and Twitter.

The internet has allowed anybody to run their own business with little more than a website and an understanding of the postal system. But to do it effectively you need an ecommerce platform to showcase your wares, process orders and take payments.

Penguin is not a Penalty it's an algorithm. The distinction between having your website impacted by a manual penalty vs. triggering an algorithm is an important one to understand.