Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.

Back on October 4, 2006 the world was introduced to a web-based slide service known as SlideShare. The service was best described as a way for users to “upload PowerPoint or Openoffice presentation files and share them online through a YouTube-like interface.” On the day of its release, TechCrunch proclaimed, “The potential uses of online Power Point documents are numerous – from making sales …


Search Engine Land

In 2015, Your Job As An SEO Isn't Actually SEO
Search Engine Land
That isn't going anywhere. But because the way to drive organic traffic isn't anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other …

Back in 2003 , I launched a first of it's kind, keyword tracking tool that used the official Google search API – it was the first to do keyword ranking in accordance with Google's terms of service . Later, many new tools came out and I stopped supporting ours but the point here is that I originally named it GoogleCount.com and was forced to shut it down and rename it SEOCount.com.

Cupid must be exhausted shooting arrows in our direction because there are MANY factors that have put hotel marketers in a happier and more profitable place, than previous years. Occupany is up.