Facebook has updated its privacy policy to say that it can now track your every move, even when you're logged out of the app. Facebook's latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, including online searches and details shared with online retailers.

When it comes to ensuring that content is consistent across platforms, having a clear brand message is crucial. That consistency should also be present across devices, said Luis Navarrete Gomez, head of global search marketing at Lego.

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