Then social media came along and overnight everyone was a publisher of content and the hunger for useful content became a foundational element of marketing. My guest for this week's episode of the Duct Tape Marketing Podcast is Mark W. Schaefer, speaker, marketing consultant and author of the new book The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business .
With all the impressive statistics around the power of video marketing, leading real estate franchises such as Coldwell Banker and Century 21 have been investing in video solutions to empower their agents. Although video creation among real estate agents is still on the rise, early feedback from agents and brands paints an interesting story about how video today is helping them beyond the known search engine optimization and viewership stats.
During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Robin Zucker is the senior vice president of digital marketing at Playboy, and during her session at ClickZ Live New York she discussed the company's approach to branded content, how to get noticed, and how to best measure content.
In the coming months, local SEO and search marketing will become invaluable for small businesses everywhere. In order to remain competitive within your industry and capitalize on local traffic, it's important to not only focus on best practices, but also to avoid costly mistakes.
With Google's mobile-friendly update rolling out on April 21, SEO PowerSuite users can now run a mobile-friendly test in WebSite Auditor and check ranks for Google mobile in Rank Tracker. Link-Assistant.Com , the leading SEO software provider and the company behind SEO PowerSuite, earlier today announced the release of two new features in their popular suite of SEO tools .