A wide-ranging discussion with Tim Grahl about writing book titles that sell, productivity and habits for writers, how to build a platform around you rather than your book, and marketing for introverts. Super fun! In the intro, I mention the upcoming self-publishing conference, IndieRecon.org, which …

As I’ve been doing Conversion Rate Optimization for 15 years, I learned there’s a variety of people who do this. You may be an artist, you may be a problem solver, but I surely know that you’re a risk taker. Your interest in Conversion Rate Optimization shows that you’re really on the cutting edge. …