Despite all the predictions that email marketing will die after the rise of social media, numbers have shown that email marketing is not going anywhere anytime soon. In fact, forecasts predict that annual spend on email marketing will only increase in the next few years, according to “Forrester”. Here are some tips we have deployed with thousands of campaigns and showed increase in signups as well as email open rates: Define the Goal of your Communication Make sure the headlines of your opt-in forms and popups are short but clear.