Canadian hosting provider Cirrus Tech has partnered with Smarter Tools Inc. to offer a range of applications, the companies announced on Monday. Cirrus Tech will now offer Smarter Tools' email, help-desk set up, and website analytics applications to its enterprise VPS customers.
Outdoor gear retailer Cabela's has a fairly straightforward approach to content marketing: “If it doesn't add value, then we don't produce it,” said the brand's SEO manager, Jesse Farley. But the content landscape itself is anything but simple, and one of the core challenges is figuring out what's relevant and how it's resonating before even embarking on content creation.