In late 2009. Foursquare and Gowalla were the rage among the technorati. Social navigation app Waze was just getting traction.
As retail text ads shift into a new era, retailers with large product catalogs or significant investments in PPC channels know it can be difficult to stay ahead of their channel management. With so many products and concurrent campaigns, it becomes less realistic to dedicate the product-level attention that each SKU deserves.