Published on eCommerceConsulting.com here on 02/13/2014 Now this is a scenario I’m sure most SEO and SEM Managers have seen: their organization buys a great, powerful SEO tool but finds they end up barely using it. Often the application itself gets the blame, but this is a sign the utility was bough …
Originally published on eCommerceConsulting.com here on 01/28/2014 Your trademark terms and brand name are crucial to your company. You may even hire lawyers to defend and protect them from interlopers. Essentially, your trademarks are your identity, and that includes your domain name. Now, I’m sure …
Originally published on eCommerceConsulting.com here on 01/13/2014 This is part 2 of the Tortoise (SEO) and the Hare (PPC) analogy. SEO is definitely the Tortoise as steady forward progress and persistence will take this channel to the front of a successful and mature search marketing strategy. The …
Originally published on eCommerceConsulting.com here back on 01/07/2014. —————— We all know the story of the Tortoise vs. the Hare. The Hare was able to gain ground immediately but was also the most likely to get distracted. Paid Search is the Hare when it comes to search marketing, but …