Want to make your email marketing efforts more effective? Then you need to follow some of the tips listed here in today's lesson. Email marketing is a powerful marketing tool for getting sales – especially when it comes to selling to existing customers.

Creative SEO Tip: Newsjacking
Search Engine Watch
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are mystifying or even maddening. To small businesses …

Richard Estevez, Trusted Translations CEO, and Gustavo Lucardi, Online Marketing Expert, speak on reaching the Hispanic market online at 2013 Miami GALA Conference.

Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter.

Brafton will host its next Twitter chat #cmQs with partner Sprinklr on April 3, 2013 at 1:30 p.m. EST.

Whether you call yourself an “SEO”, an “online marketer”, or an “inbound marketer”, you probably still keep one eye on search rankings most days.

Paid search advertising on mobile devices, particularly smartphones and tablets, continued to accelerate with PPC spending up 51 percent compared to last quarter and 124 percent year-over-year. As for global keyword pricing, the report suggests that cost-per-click trends experienced over the last six quarters have reversed with CPC prices rising 7 … (more)