SEO Game Change: Are You Setting the Right Expectations?
Search Engine Watch
Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO.

In SEO, like sports, there will be wins and losses, stagnation and growth. If you've had success with bad SEO practices, then you've been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.

There is one basic email marketing mistake some marketers make that will virtually guarantee a high percentage of their emails are unopened, deleted, or worse – marked as spam and reported. It is not best practice email marketing. It generally gets poor results and can bring some unintended consequences.

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In the heady and fast-paced world of online marketing, we're often told that achieving social media awareness is the ‘promised land' – we dream of things ‘going viral', watching enviously as the likes of Gangnam Style rocket up the YouTube charts and wondering why the stuff we create for our clients don't achieve the same level of awareness.

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