“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in the television series, Boston Legal.The above quotation became ingrained within me from the moment it was uttered and forms one of the tenets that is essential for copywriting to thrive. The word ‘predictability’ needs to be reiterated because it is crux of the issue …
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Traditional SEO copy: is it still feasible
Memeburn Unfortunately, traditional SEO copy conventions command certain prerequisites, such as predetermined anchor text that HAS to be inserted into every article — this severely constrains a writer's ability to be creative. This may be conjecture, but the … |