You may be missing a lot of potential new customers if you bury your email signup form to the bottom footer section of your home page. It's a mistake to underestimate the buying power of even a small, well-targeted subscriber list of people who have given you their permission to send them emails. Here are four easy to implement ways to build your email marketing list.
Are you spending too much time and money on PPC and SEO to acquire new customers? If the answer is “Yes”, then you need to stop and focus more on your existing customers. It’s definitely a lot easier (and cheaper) to sell to your existing customers than going out and getting new ones. In fact, it ca …
Marketing automation is new to many companies, and yet old hat for many others. Regardless of whether marketing automation is a fresh or familiar concept to you, learning about and understanding the benefits of agile marketing can change the shape of your department and easily increase the impact of your marketing automation tool.