Did you invest the first ten years or more of your professional life learning about reliable, old school marketing? Prior to ten years ago, it was about local radio, local (cable) television, newspaper, networking functions, trade shows and occasionally an insert or direct mail piece. Life was easy. And then along came the internet, and everything went to the dogs. Some would argue it went to the cats, but that's only in social media.
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The success of a blog can be judged on different aspects, but engagement will be a dominant factor in achieving the desired outcome. Using social media marketing to promote your blog can be highly effective, and your ‘followers’ or ‘likes’ should be considered as important metrics. However, ensuring …