90% of advertisers plan to launch a cross screen advertising campaign this year. Even though conventional media continues to drive mass awareness, digital medium is now playing a key role in driving consideration, conversion and even brand advocacy.
The Atlanta BeltLine Partnership, with the support of Nebo , an Atlanta-based digital marketing agency, has launched an innovative fundraising campaign that gives supporters of the Atlanta BeltLine a way to own a piece of its history while also helping build its future.
How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past.
You might have read somewhere implications, utilizations, establishing connections, reaching out, etca – but each one of those actually boils down to the two points we've highlighted.