You don't need a degree in computer science to practice smart online marketing for your practice. But there are a few detours that eat up time and money when people don't take the time to learn what's best for the business when it comes to the Internet.
It's time for a copywriting lesson. A copywriting lesson about writing good email subject lines, and getting people to open up your emails. As you may already know, you could have the greatest email, in full color and everything, and still have it flop because nobody bothered to open your email.