For experienced marketers it's no surprise that understanding the motivations of buyers and what influences them can be instrumental for creating persuasive content marketing campaigns. Most marketers continue to focus on how digital channels like email, social networks and search work vs. how customers understand those platforms or even why they use them.
With the current state of performance marketing seemingly revolving exclusively around content and mobile, it's important to note that one of the highest performing marketing channels around continues to be email. Yes, Google and other email clients have made it slightly more difficult to end up in user's inboxes, however, for mailers whose recipients have opted in to their newsletter list, email presents a great opportunity to fostering a one on one, long term relationship with customers. If you are running a blog or own an affiliate site, email is a great way to connect and communicate with your audience…
#1 – The Industry is Rapidly Growing – By 2016, affiliate marketing is expected to be more than a $4.5 billion industry. Additionally, a recent article in Forbes magazine predicted that “content marketing will be bigger than ever” in 2014.
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