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Search Engine Land

SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools
Search Engine Land
When Google speaks, SEO professionals listen. But that doesn't mean they need to act… yet. In the wake of Google's announcement that it is now giving a rankings boost to HTTPS sites, Raven Tools co-founder and Chief Product Officer Jon Henshaw thinks …


Search Engine Land

4 Easy & Honest SEO Mistakes That Could Penalize Your Site
Search Engine Land
Sometimes it happens through carelessness, sometimes through black-hat techniques and, sometimes, through honest SEO mistakes. I've watched four such mistakes happen recently. These sites were honestly attempting to follow SEO best practices, but …

SEO: Optimizing Product Content on Amazon
Practical Ecommerce
In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon's massive internal search engine. In this article, I'll describe steps to accomplish that goal. Organic search …


New Hampshire Business Review

Finding prospective customers in a new era of SEO
New Hampshire Business Review
A few years back, the field of search engine optimization (SEO) was a vastly growing and wildly confusing industry. It was filled with “experts,” “gurus” and “ninjas,” all claiming to know how to work their way around and over the systems that …

3 Essential Local SEO Strategies To Use Post-Pigeon Update
Forbes
Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Google's latest changes, deemed the “Pigeon” update, has made an impact on a much more local local level. The Pigeon update, designed to …

and more »


Search Engine Land

SEO: The O Is For Outing
Search Engine Land
Hello, SEO friends and colleagues. It's time for us to have an important conversation. Recently, I read two posts by Larry Kim which detailed an email outreach campaign by Hotels.com in which they apparently solicited paid links from travel bloggers.
How to Improve Holiday SEO and Capitalize on the SeasonSmall Business Trends
SEO is Killing Content QualityCMSWire
Google is still changing the way we do SEO and online PRMemeburn
The Content Standard by Skyword –Business Insider Australia –bdaily
all 11 news articles »


Search Engine Land

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors
Search Engine Land
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site. The news came during the Twitter …
Three Years After Breaking Up, Twitter Wants Back The Google Search Love It …Marketing Land
Twitter wants some Google love again three years after breaking up9 to 5 Google

all 7 news articles »


Business 2 Community

How SEO Will Change in 2015 for Large eCommerce Companies
Forbes
You are never going to master search engine optimization, (SEO). You are never going to master local SEO, (LSEO). To be resilient within the marketplace of SEO, you've got to become comfortable with being uncomfortable. You must say to yourself, “I …
Why PR is Emerging as the New SEOBusiness 2 Community
The Big Burden of Backlinks for Small BusinessesSearch Engine Watch
How to Check if Your Site Has a Google Link PenaltyInternet Marketing News
AllBusiness (blog)
all 13 news articles »

Today in Small Business: An SEO Challenge
New York Times (blog)
A made-up holiday, Singles' Day, generates huge online sales for small and mid-sized retailers in China. Alibaba is closing in on being the sixth largest company in the United States. A web developer offers an S.E.O. challenge and reviews how one …

and more »


Internet Marketing News

Simple Tips To Set The Stage For Local SEO In 2015
Search Engine Land
Many Local SEOs claimed they weren't hit by Pigeon – but it's more likely that, because they took a more wholesome approach to local SEO, their sites simply had more authority to begin with. The most important point we try to hammer home to potential …
Business Owners Beware: SEO Scammers are Looking for You!Business 2 Community
SEO Weekly Roundup: Matt Cutts – Gone, Never to Return?Internet Marketing News
Web SEO Master, a division of SH Web Design & SH Web Commerce, Inc …PR Web (press release)
DigitalJournal.com
all 19 news articles »