Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute conducted in partnership with The Association for Data-driven Marketing and Advertising and sponsored by Brightcove . The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
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Fatfat這年都在參與一個港台gaming平台的建設和行銷。所以這說的平台，主要是Facebook。 Facebook在香港可能有所衰落，但在台灣，依然是用戶、達人、媒體和商家積極參與的舞台（這點Fatfat的團隊也是近期去完台灣和當地朋友交流才意識到）。我們的TA經常做的事情就是刷FB，對於商家來說，是重要的信息來源和客服平台。 說完重新活化FB的重要性，到底怎麼做？內容上，據Fatfat觀察和很多報告印證，Facebook上最吃香的內容是奇人異事、有趣新聞。只要平台基數夠大（如FB這種），就算是po過的內容，也同樣很多人追捧，而且「保質期」可達5年或更久。但如果內容與你的目標群和產品mi …
Başlamadan önce: Video SEO ile ilgili bilgilerinizi tazelemek için video SEO’ya adadığımız yazılara göz atabilirsiniz. Google’ın kaliteli video içeriğe önem verdiğinden ve güncellenen algoritmasıyla arama sonuçlarında giderek buna dikkat ettiğinden daha önce bahsetmiştik. Eğer video içeriğinizi SEO …
Students: Where has the time gone? In just three more weeks some of you will be done with Columbia College forever! In the meantime, this was a busy week. First we had Priscilla and Justine who discussed recent controversies surrounding Uber including both potentially sexist marketing tactics in Fra …