Do you know what causes an individual prospect to convert and buy your product? If you're like most marketers, you'll look at the last thing they touched – maybe a landing page, buying guide, case study, or comparison chart. Then, you'll begin promoting that piece, thinking it's your golden opportunity to gain more customers.
Internet marketing conferences are one of the things that certain agencies religiously go to while others just skip out on them. The companies that skip out on the conferences are missing out on many things with one of which being that people in internet marketing love to have fun and stay casual.
Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). …