The Internet of Things is about the interconnectedness of smart devices and that should serve as a metaphor for your marketing strategy, said Shawn Burns, global head of Web and digital marketing at French energy giant Schneider Electric. Delivering the opening keynote to a crowded room of delegates at SES London this morning, Burns drew on the common themes between the IoT and marketing, and noted that silos need to be broken in order to create a smart and seamless experience for consumers across all touch points.
In the next few days, the Knowledge Graph will turn up medical facts alongside health search results, such as symptoms, treatments, the prevalence of the condition, and even detailed illustrations from licensed medical illustrators. This isn't the first time Google has worked to make health searches more relevant.