When I present marketing strategy to groups I'll often ask them to identify the characteristics of their ideal customers and they can't seem to narrow their thinking beyond people with money. But, when I ask them to tell me who they “don't” want to work with, many characteristics leap to mind.
He is 170cm tall – five foot seven inches in the old measure – and founder of Taller, the Melbourne-based men's footwear brand of handmade leather elevator shoes, which last year turned over more than $1 million. Wardrobe spoiler alert: the upbeat 31-year-old's perky footwear is in the closets of Hollywood actors including George Clooney, Mark Wahlberg and the Twilight movies' Jacob Black.
ValueJET, a new manufacturer of supplies for ink jet printers, today announced its introductory product line of environmentally friendly refill kits and compatible ink jet cartridges for printers from Hewlett-Packard, Canon, Epson and Lexmark, via an E-commerce site on the Internet. LOS ANGELES, Aug. 31, 1998 – The country is still reeling from President William Jefferson Clinton's landmark address in which he confessed to “improper” relations with Monica Lewinsky.