How Printers Should Sell Variable Data Printing Services

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How Printers Should Sell Variable Data Printing Services
Variable data (VDP) or personalised printing is an added-value service that digital printers can offer their direct mail clients to enhance response rates and increase profitability, but printers need to know how to sell it as well as how to do it. This article explains the project management approach that’s needed and how to identify, justify and evaluate VDP campaign opportunities with clients who are unfamiliar with personalised print.

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