In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not.
Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing! For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.
These days, companies operating on overly competitive markets have to use every single trick in the book to stay in front of their prospects and existing clients. Those who think this task is overwhelming should be ready to face an even greater challenge: information overload.