According to fishbat chief operating officer Scott Darrohn, “Pinterest's new buy button is an innovative feature that is going to increase the number of people shopping online. Sales will begin to be more contingent on which products consumers are interacting with and sharing online rather than traditional advertising; it will be interesting to see how brands utilize this new feature to their advantage.”
The Digital Account Executive will report to the Digital Sales Manager and be responsible for aggressively pursuing digital media advertising sales. The DAE will sell all of the station's suite of digital products including display, mobile, video, social media, SEM and SEO.