Online reputation management can be a make or break proposition for a financial services firm – Jon Rognerud, Founder and CEO of Chaosmap Chaosmap, a leading digital marketing and search engine optimization agency, announced today that it has launched RepJuice Elite , an advanced reputation management offering for the financial services industry. As part of the program, Chaosmap is making itself available for a complimentary discovery reputation strategy session with interested parties.
Google has issued new guidelines on the guidelines for representing your business on Google page, specifically around how SEM/SEO companies can represent their clients within Google My Business/Google Maps listings. The new guidelines don't really seem that enforceable, but it at least sets the groundwork for spammy SEO companies that hold their client's Google Maps business listings hostage.
The other day, I wrote a story named Google: Get Your Hands Dirty To Learn where I quoted Gary Illyes from Google saying “getting your hands dirty can be an excellent learning experience.” Lisa Barone from Overit didn't like that and she wrote a story Google to Clients: Go Ahead, Break That Moneymaker which argued you should only have people who knows what they are doing make those changes in fear of breaking what works and hurting your bottomline.
Yesterday we covered a statement where Google said you should not even ask for links . It was from the Portuguese Webmaster blog written by Diogo Botelho from the Google webmaster team.
Copywriters know that the most important part of an advertisement is the headline . The majority of the public reads little else when deciding whether or not they are interested.
Staying ahead of the competition can be challenging in certain industries, but in pay-per-click advertising there are tools that can help to drive strategy, bidding, and ad messaging. Within both Google AdWords and Bing Ads, advertisers have access to “Auction Insights” reporting.
There are millions, perhaps trillions, of tips available for bloggers who would like to improve their marketing strategy. Few sources offer a beginning-to-end framework for understanding how to focus on metrics to understand your readers' needs, how to tell stories to appeal to their emotions, and how to get them to return again and again to your site.