The story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection point could signal the end within two weeks, according to Matt Abrams, CTO at AddThis, which tracks Web traffic in real-time.
In another sign of the ongoing changes in online search, Yahoo is testing a search partnership with Google. The search giant confirmed in a statement that “Yahoo is currently testing search results and ads from a number of partners, including Google as one of their options.”