As part of its investment in the small business community, long-time SEO services company RankPay are running a small business giveaway that offers one lucky entrepreneur the chance to win 10 top-selling books on business and marketing. The prize is a killer combination of marketing and business-focused books penned by revered industry leaders.
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's “natural” or un-paid search results. In general, the earlier , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Search Engine Optimisation has changed everything for businesses looking to make a profit online. For any given Google search there could be millions of results, yet users' clicks exponentially decline after the first result, and are barely there by the third page.
During Bill Hunt's long career in search marketing, he's been building search at IBM, helping WebMD rank first in search results, and penning best-sellers like Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website. Over the last 20 years, he's had a few revelations about ways to make search more efficient.