According to “Since 2014, there has been a 43-percent increase in the number of people who watch free online videos,” explained Darrohn. “Many of these clips are advertisements that use consumer targeting to find people who are genuinely interested in a company’s products or services.”
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Here’s Where The World’s Largest Media Buyer Spends Its Money WPP’s GroupM spends $76 billion a year on media. All but one of the top recipients of that in …
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