Microsoft Makes Buy To Gamify CRM

Bob Stutz, corporate vice president at Microsoft Dynamics, said the benefits will soon be available to Microsoft Dynamics CRM customers who want to give sales teams incentives to drive stronger results. “While incentive programs and contests are leveraged in almost all sales organizations, most suffer from common shortcomings: the same top performers almost always win and the rest of the team tends to disengage fairly quickly once they realize they’ve fallen behind or out of contention,” Stutz said, noting FantasySalesTeam addresses these issues with a tailored approach.


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