LeadTail recently analyzed 177,931 tweets from 482 leading US/Canadian search pros to determine what search marketers tweet about. The results – on first glance – struck me as rather banal, but upon closer examination, they may show a shift in the nature of search marketing itself.
Websites can be a tricky business. You have to stay current with the latest design trends, ensure that your site is easily navigable and usable, improve your conversion rates through A/B testing, prioritize your call to actions, stay current with trends in your traffic reports, make sure your site works on mobile devices and sometimes even deal with spammers, hackers and bots that insert malicious code into your site or cause other issues.
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