The first and foremost goal of every online business is to attract more and more audience. Hence, marketers must make sure that they carefully device a marketing campaign that entices the audiences and carefully lead them to the website.
Google is again being accused of favoring its own properties in search results, this time by the Competition Commission of India. According to a report in The Economic Times , the Commission is accusing Google of ranking its own websites ahead of more deserving competitors India’s Competition Commission also takes issue with the fact that Google’s paid listing appear ahead of organic listings.
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