When you search for the private equity investor, John K. Castle, in Google, you will see a knowledge panel on the right hand side. Give it a try, search for [ john k castle ], the issue is, the image of choice there has his picture with red writing on top of it that that says “You Schmuck!” A man named Jeremy Woods asked why this is happening and posted it on the Google Web Search Help forums.
We discussed the benefits of capital letters before and how sometimes searching in upper case vs lower case can return different results . Now, Google’s John Mueller said outright, that using uppercase or capital letters in your URLs has no ranking impact in Google.
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