Why Beauty Brands Are Getting Owned by E-commerce Retailers by James DiStefano | Dec 21, 2015 | News | 0 comments Why Beauty Brands Are Getting Owned by E-commerce Retailers Seventy percent of shoppers favor shopping online via retailers vs brand sites, according to new research from L2 . This presents a challenge for brands to directly capture their share of the $300 billion U.S. e-commerce market. more info… Submit a Comment Cancel replyYou must be logged in to post a comment.