Wagner Heating & Cooling, a family-owned HVAC company based in Lancaster, PA, recently launched a new Web site, making it easier than ever for locals to learn about their services. This HVAC contractor is working with Prospect Genius, an online advertising company, to develop a Web marketing campaign to promote the new site’s online visibility through a variety of time-tested tactics such as search engine optimization and directory placement.
Understand how press releases have undergone the shift to SEO press releases, and the tools and tips for for writing them. Using this how-to guide, public relations professionals can learn the step-by-step process for making their online press release an SEO press release.
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