Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier , and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
Over the last few years there’s been a push to hire copywriters, journalists and editors to play the content marketing game. Why? Because brands need to become publishers, and B2B marketers have to transform into storytellers.
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