There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat , organic listings will be pushed even further off the first SERP and that Product Listing Ads will gradually take over the SERP . There are now four paid search results at the top, with nothing on the right.
Google is to shut down Google Compare , its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models.
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