Google rolled out a major change to its search engine results display in late February, phasing out text ads from the right side of its desktop search results, this substantial adjustment to the search engine’s ad display approach will have far-reaching implications on search engine marketing, return-on-ad-spend and ultimately the hotel bottom line. Hotel digital marketers can stay ahead of the curve and adjust to Google’s latest change by monitoring search engine marketing performance and cost-per-click , while also focusing on organic search, retargeting, and emerging paid search initiatives.
Google’s Move Away From Right-Rail Ads: The Hotel Marketer’s Action Plan.
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