Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack) – Business 2 Community

Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
Business 2 Community
The story has it that when he started his business, Kinko's founder Paul Orfalea chose the store's paint color by what was on sale. As the company (which later sold and is now FedEx Office) grew, it necessarily began to pay more attention to its branding.