Why Content is the New SEO – SitePoint

Why Content is the New SEO
SitePoint
The company has made enormous improvements in its ability to (mechanically) discover the quality of the content its serves to its users. For many SEO experts, this trend has been the source of much stress — they've seen techniques that were widely …
Local SEO beyond the browserSearch Engine Land
SEO Strategies for Appeasing Google's RankBrainSmall Business Trends
Step-by-Step Guide: How to Use SEO to Increase Your Content ValueBusiness.com
RisMedia.com (press release) –Business 2 Community –MENAFN.COM
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When Doing Local Business Marketing, Think 'Yellow Pages' First, SEO Last
Small Business Trends
One other area that the authors of “Ultimate Guide to Local Business Marketing” disagree with conventional wisdom is on the idea of putting SEO first in a marketing campaign. This, according to the authors, is backward. SEO is long-term and ultimately …

SEO: HTML, XML Sitemaps Explained
Practical Ecommerce
XML sitemaps are used solely to ensure that search engine crawlers can index the URLs listed on a site. Each sitemap has unique strengths and weaknesses when it comes to SEO. So it's important to understand their roles when mapping out your SEO plans …

Yard appoints Richard Falconer, formerly of DigitasLBi, as head of SEO
The Drum
Data, content and innovation agency Yard has appointed of Richard Falconer as its new head of SEO. Previously head of SEO at DigitasLBi, Falconer joins Yard with over 10 years of SEO experience under his belt, working for clients such as Skype, BBC and …

What Are the Best SEO Plugins For WordPress?
Business 2 Community
In addition to helping you target keywords, Yoast SEO also offers snippets of what your text will look like on the web, which is great for users who still need a bit of help getting the length of their titles and meta descriptions down pat. Finally …

Are Rich Snippets an #SEO Necessity in 2016?
Search Engine Journal
In case you aren't familiar, rich snippets are the concise, direct answers prominently displayed when you perform a search that warrants them. The blanket term for these entries are “rich answers,” which take many forms, and these search engine entries …

How Google's new Local Business Cards could change local optimization & SEO
Brafton (blog)
Google's new product doesn't have an official title – it goes by many nicknames such as Google Local Business Cards, Google Post Business Cards, Business Cards and more. For this blog, we'll call it Local Business Cards. The service, which is now in an …
5 actionable SEO tactics based on actual dataThe Next Web
What Do "The Bachelor" and SEO Have in Common? Successful ContentSmall Business Trends
No show without SEOSmartCompany.com.au
Search Engine Land
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7 proactive ways to jump-start your SEO before a site launch
Search Engine Land
Way too often, website owners fail to do pre-launch SEO. This results in a poor index of their site. So instead of jumping up in the rankings, their site is ignored by Google and the other search engines and buried deep in the results. They then are …

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Is modern SEO more than the sum of independent parts?
Search Engine Land
Modern SEO is a complex, multifaceted collection of different sub-strategies, nearly all of which can function independently on their own as a way to boost brand visibility and build customer relationships. As a quick example, content marketing is a …
14 things you need to know about SEOCIO
How long does SEO take to rank me at #1?Bizcommunity.com
Effective Blogging – How to Use SEO on Your BlogPromotion World (press release)

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Google Posts are going to kill (at) local SEO
Search Engine Land
Things didn't really play out that way, particularly for local businesses, most of which didn't have a clue as to what Google+ was or why their SEO guy was always asking them for stuff to post on it. Now we have Local Business Cards, powered by Google …