A successful digital marketing strategy hinges on search engine optimization, but even the most detailed SEO strategies fall apart when they are not backed by an optimized website. Many companies see their SEO strategies fail to meet projections because they contracted one business to build the site, and another to handle the SEO.
Experts predict that digital marketing budgets will soar in 2016, with the total market exceeding $2.5 billion by the end of the year. The explosion of digital marketing services created an arms race for businesses, each of them trying to outspend the others in a race to secure the top spot in search rankings for highly contested keywords.
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