As product managers we all like to try new ideas out. However, sometimes the job that we’re being asked to do is so brand new that there really is nobody that we can compare ourselves to and no existing product development definition. The product managers at Ocado find themselves in this very situation: they are trying to make the company’s business of online grocery shopping a success. However, nobody has really been able to make this happen so far. It sure looks like it’s time for some creative thinking!
Are you an e-store owner? If yes, so, you must be well aware of Email marketing. No doubt, if your product and services are good customers will probably buy from you again. However, that really doesn’t mean that the same thing always remains in their mind, after all, there are so many tasks they perform in a day, a week or a month.
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