How Much Information Should You Include in Your Lead Magnet? by James DiStefano | Jun 9, 2016 | News | 0 comments How Much Information Should You Include in Your Lead Magnet? Sometimes people ask me “How much information should I give away in a free download?” My response is, as much as you want to. You don't need to hold anything back in the free download. more info… Submit a Comment Cancel replyYou must be logged in to post a comment.